Judging by the title, I already know what thoughts are racing in your mind:
"$975,000?! For just one social media post??"
"I don't care if it's Ronaldo, Michael Jordan, or Santa Clause...not a chance I'd spend that much money for one social media post!"
"That's it, Mike, you've lost your mind."
Let's regroup as I explain why, in reality, you would likely see a return on investment from one social media post from Ronaldo. Despite the seemingly outrageous price.
But before we do that...let's backtrack to where that price point even came from. Last week Hopper HQ released their "Instagram Rich List", revealing which sports stars receive the most cash per social media post.
Not surprising to see Ronaldo top the list at $975,000 per post. You can make the case that Ronaldo is the most recognizable - and the most popular - athlete on the face of the earth right now.
Neymar de Silva Santos Junior, was second on Hoppers' list, falling quite short of Ronaldo. Neymar earns $253,000 less than Ronaldo per social post and has about 50 million fewer followers than his Portuguese counterpart.
So when do we get to the part where I spend 3/4 of a million dollars with Ronaldo and see a return on investment?
In 2017, Forbes released an article about Ronaldo, citing a study conducted by Hookit determining the superstar athlete brought his sponsors $936 million in media value across social media over the span of 12 months.
Ronaldo at the time of the article had the highest following of any athlete on social media - 277 million.
In 2019, that still holds true. Ronaldo has 379 million followers across Instagram, Twitter, and Facebook.
At the time of this Forbes article, Ronaldo leveraged his massive following by crafting 580 sponsored social media posts in that 12-month span. Those posts accumulated 927 million interactions (likes, comments, shares, video views). Giving the final valuation of $1.6 million in media value per post.
See what I did there? Invest $975,000 for a return of $1.6 million in media value. Seems like a good trade-off if you're hitting your target audience and have the money to pull this off.
If that doesn't get my point across then let's take a look at Japanese entrepreneur Tsuyoshi Matsushita, who deployed Ronaldo (and pop-star Modona) as a brand ambassador for MTG and the face of his SIXPAD product.
Granted, Ronaldo did television commercials for the SIXPAD device - which uses electrical contractions to work your abdominal muscles - which led to the sale of over 1 million units in Japan.
Matsushita took a gamble on working with Ronaldo. That is not saying Ronaldo is risky by any means, but what if the product flopped? What if - despite Ronaldo's popularity - the markets decided they didn't want the product?
Regardless of how effective the product is for producing six-pack abs, Ronaldo's sheer presence as the face of the company took this product to the moon. Matsushita's company is now worth over $2 billion. And he can thank Ronaldo for aiding in that rapid ascension.
This proves how ridiculously influential Ronaldo - and most A-List athletes - can be when it comes to endorsing products.
I wouldn't recommend saving all of your companies money and blowing $975K on one social post from Ronaldo. That would be a tad silly.
What I am saying is working with athletes like Ronaldo can yield an ROI for your brand through social media marketing.