Have you ever looked at what a professional athlete wears in a post-game interview?
Like, really looked closely?
From time-to-time, I will see a logo on a shirt or a hat that will make me go: "hmmm, I wonder what company that logo is from."
On a more subconscious level, one may think: "That athlete endorses the brand behind this logo...therefore that brand must be good."
This scenario happened to myself, and others around Philadelphia this last week.
Bryce Harper, the $330-million man, and the Phillies just capped off a thrilling 11-1 win over the Cubs. Harper clubbed two homers and was the center of the media's attention after the game.
While Bryce fielded questions about his game, no one could help but notice the hat he was sporting in the Phil's locker room.
A navy-blue hat with a duck emblem in the middle.
No one knew what it was. And it became even more interesting when the media surrounded Phillies' ace Aaron Nola, who happened to be wearing the same hat.
Finally, someone piped up and asked Nola about the hat.
Where was it from?
What did the duck mean?
Was there a reason for wearing this hat in particular?
Nola - as modest as ever - didn't have an answer.
A Philadelphia blog - Crossing Broad - did some digging and found that the hats originated from the company Duck Camp. It is still unclear who bought the hats but it probably created a marketer's dream for the guys at Duck Camp.
And even before the Duck Camp hat, Harper donned a Phanatic bandana earlier this season which has spread like wildfire throughout the Philadelphia fan base.